The Soul of Philanthropy: A Conversation with Valaida Fullwood
by Meaghan Dunham Arena
When author and changemaker Valaida Fullwood began co-creating the award-winning book Giving Back: A Tribute to Generations of African American Philanthropists in 2007 with photographer Charles Thomas, she envisioned more than a coffee-table collection of stories and portraits. From the beginning, she imagined the book could evolve into a visual exhibition — a public invitation to reflect on and celebrate the rich tradition of Black generosity.
That vision came to life in 2015 with the launch of The Soul of Philanthropy, a multimedia exhibit that began its journey in Charlotte and has since toured 35 cities across 16 states. With a total of 45 exhibitions under its belt, the project continues to inspire, educate, and expand how we define philanthropy, especially within African-American communities.
“It’s not only a local event,” says Fullwood. “Each stop on the tour becomes a catalyst for social innovation and change.”
Now, The Soul of Philanthropy has returned to its hometown. On view at the Charlotte Museum of History, the exhibition is more than a retrospective, it’s a springboard for a bold new chapter. Fullwood and fellow NGAAP members aim for this Charlotte homecoming to build momentum for establishing The New Trust, a Black-founded, community-rooted public foundation focused on civic engagement and community wealth building.
The Power of Participation
What makes The Soul of Philanthropy so engaging is not only its compelling imagery or powerful storytelling, but also how it invites visitors to participate. At each city where the exhibit is displayed, the “Why I Give Back” wall encourages attendees to share their own reasons for giving, broadening the idea of who a philanthropist is and what giving looks like.
In a previous installation in Chicago, for example, thousands of handwritten cards filled the space, each one a reflection of someone’s personal connection to generosity.
“Philanthropy is often seen as something only the wealthy do,” Fullwood says. “But this exhibition reframes philanthropy and invites people to bring their whole selves—head, hands, heart, and soul—to their giving. I have found that to be the most potent philanthropy.”
Growing, Evolving, Expanding
Over the years, The Soul of Philanthropy has expanded in both reach and form. In addition to the full multimedia exhibit, there are now abridged pop-up editions, hybrid versions for smaller venues, and even a 3D virtual experience that communities can host online.
And the possibilities don’t stop there. Fullwood hints at dreams for even more ambitious formats on the horizon: A Broadway show? An opera? “We’re dreaming big,” she laughs.
Rooted in Legacy, Aiming for the Future
Beyond its beauty and impact, The Soul of Philanthropy represents a larger civic engagement strategy. Proceeds from the forthcoming fourth reprint of Giving Back will go toward funding this vision—one rooted in equity, empowerment, and sustainability.
“The exhibition has always been about activating reflection and inspiration,” Fullwood says. “Now we’re using that inspiration to build something enduring.”
As we walked away from our conversation, one thing was clear: The Soul of Philanthropy isn’t just an exhibition, it’s a movement.
Plan Your Visit
The exhibition is on view now at the Charlotte Museum of History. Whether you’ve seen it before or are experiencing it for the first time, it’s worth a visit: come ready to reflect, engage, and perhaps even sharewrite your own “Why I Give Back” story on the chalk wallcard.
🗓️ July 15-October 19, 2025
📍 Charlotte Museum of History
🔗 Purchase Tickets Here!
CLT GIVES BLACK
This year on Thursday, August 28, let’s show up for CLT GIVES BLACK.
NGAAP’s annual online “giving day,” every August 28, is a response to well-chronicled racial funding inequities for Black-led grassroots organizations. This campaign elevates the importance of these organizations and funnels donors and dollars to the people that most need their support. These organizations operate and have impact on the frontlines of our communities, yet are unknown to many donors and thus frequently under-resourced.
Together, we can have an impact by raising awareness, donating money, fostering community, and sending a message. Visit NGAAP Philanthropic Collective’s website for more information and to give today!
